It's all about influence and how we use media to impact culture.
Why branding?
1. Perception matters: if you don't control your perception in the community, you will be at the mercy of others who will
2. Choice : so many options
Branding is the compelling story surrounding you and your organisation. In a media rich world, we need an easy handle.
1. Visibility is as important as ability : visibility=voice
2. You can't brand a lie- we need to live more transparent lives than ever
3. Being different is everything
Questions to ask when working out branding
1. What's the point? Why do you do this?
2. Who are you?
3. Skills/ talents
4. What makes you different?
What can we do right now?
1. Understand the power of a name - your name matters
2. Put a lot of effort into logo and look - design matters
3. Be careful with humour
4. What is the overarching theme of your life and ministry?
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