60 seconds
The average website has 10 seconds to get your attention.
The next 10 seconds answering 'what is this'?
The next 10 seconds answering 'can I navigate this?'
If people spend 3 minutes on your website, it's great!
In 60 seconds you can
: read 250-300 words
: type 33 words
: write 22 words
Everything is going digital and getting shorter.
Once it goes digital, it never disappears.
Communication is now becoming asynchronous. Technology was created to bring those who were far away closer. Now it is starting to move those who are closer further away.
"We will soon reminisce about evenings as a family gathered around the TV" Michael Moritz
Where to look in the future? The iphone. If it's not in my phone,does it exist?
Rethink how do I reach people who are bombarded by media?
1 comment:
"How do we reach people...?"
Not sure. I don't think it will be be going back the "remember when" times.
One thing though (see the blog post below) is that when we do reach people or interact with them they will respond more if we really show them that we value them.
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