Monday, February 25, 2008

A public health problem

Another report has come out today in The Australian about the state of the teenage drinking problems we have here in Australia. Levels of dangerous drinking are higher than previously thought. 1 in 5 16 and 17 year olds binge drink weekly.

It's a really interesting predicament with a complex and layered causal effect.
A link which is not discussed often, but which has been observed by paramedics and youth workers, is the changing nature of the 'alcohol environment'. In just the last 5 years, young people have moved away from drinking beer and wine and now drink spirits and mixers, particularly alcopops - premixed in bottles or cans. These are highly alcoholic yet don't taste like alcohol.

With the higher alcohol content in these products young people get drunk more quickly. They are also more likely to become violent as they end up highly intoxicated yet have consumed less overall liquid and so are not 'weighed down' by the quantity they have consumed.

One wonders - particularly with the marketing campaigns targeting youth drinkers - whether these products should be the subject of conversation.

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